Breakthru Florida - SOND Resources and Outline

Core Priorities w/ Case Volume Goals in ASOND

Programs, Tools & Incentives

Supplier/Winemaker FL Market Visits:

  • LUCA/LA POSTA (Sept 4-5)
  • CASARENA (Oct 3-4)
  • BOYA/AMAYNA (Oct 1-5)

Special Pricing

  • BOYA BTG/QD RETAIL $9.00 net bottle; Buy 1cs get 1cs for High Profile New Accts (limited availability)
  • LA POSTA QD or HOT BTG $9.00 net bottle; Buy 1cs get 1cs for High Profile New Accts (limited availability)
  • LUCA MALBEC $21.00 net bottle BTG/QD; Buy 1cs get 1cs for High Profile New Accts (limited availability)
  • LUCA PARAJE ALTAMIRA MALBEC (on premise only) $15.00 net bottle BTG
  • AREYNA MB & CS & GIFT PK $7.50 net bottle BTG or $7.00 QD; Buy 5cs mix/match, get 1cs @ $5.00 Case Cost
  • CASARENA SINGLE VINEYARDS: $18.50 net bottle promo
  • TOZAI (all items/sizes): Special introductory promo pricing for enhanced margin (opening PO’s/90-day promo ONLY)
  • BUSHIDO CANS: $3.60 per can Intro promo price (30-day max)

Retail Incentives:

  • FSM’s: CASA SILVA
    • SEPT ONLY: SELL 6 BOTTLE PLACEMENTS, RECEIVE $15.00 (90 days unsold)
  • SALES REPS: TOZAI SNOW MAIDEN & BLOSSOM OF PEACE
    • OCT-NOV: $100 PER CONSUMER TASTING CONDUCTED (Minimum 2cs sold/2-hour minimum)
  • FSM’s: TOZAI SNOW MAIDEN & BLOSSOM OF PEACE
    • OCT-NOV: SELL 6 BOTTLE PLACEMENTS, RECEIVE $15.00 (90 days unsold)
  • AREA MGRS:  LA POSTA & AREYNA
    • OCT-NOV: SELL MINIMUM 15 CASES, RECEIVE $10 PER CASE
  • Need to Program something further on Boya and a Kicker if they hit the Goal

H&R Incentives:

  • SALES REPS: CASA SILVA
    • SEPT ONLY: SELL 6 BOTTLE PLACEMENTS, RECEIVE $15.00 (90 days unsold)
    • SALES REPS: LUCA/LA POSTA/TIKAL
      • OCT-NOV SELL $10.00 per Case sold (must achieve GTM Goal or 15% over LY)
    • DIVISION MANAGERS: "Welcome to Miami” Bucket Program: 
      • SEPT-OCT-NOV
        • Bucket 1: LUCA/LA POSTA
        • Bucket 2: TIKAL/AREYNA/CASARENA
        • Bucket 3: CASA SILVA/BOYA
        • Bucket 4: TOZAI/BUSHIDO
      • To qualify: Min 3 of 4 case bucket goals must be achieved as well as Total case bucket (tracker built with On-Premise Case Goals by Bucket)
        • Division Manager receives trip for two to Miami Beach – 2-Night hotel stay, dinner, hotel spend included

VC Sales Tools

Contact Fabian or Jess for for more info, POS, or custom requests.

Fabian Quintero | SE Regional Sales Manager | fabian@vineconnections.com | 954.588.8223

Jessica Leirer | FL Field Sales Manager | jessica@vineconnections.com | 303.885.7107

  • $2.00 IRC’s for La Posta, Boya, Areyna enough cover 300+ cases, 160+ cases, 160+ cases

  • Retail Portfolio booklets listing all tools

  • Ask us about Demo Budgets for Regional Chains & Top Independent Retail accounts

  • POS – shelf talkers, back cards – Vine Connections can help manage and create.

  • H&R Tools including napkin inserts and flight cards. VC will help create and manage.