Breakthru Florida - SOND Resources and Outline
Core Priorities w/ Case Volume Goals in ASOND
- LA POSTA: Pizzella, Paulucci, and Fazzio Malbecs
- 741 cases
- LUCA: Old Vine Malbec, Paraje Altamira Malbec (On-premise only), Beso De Dante Red Blend
- 333 cases
- TIKAL: Patriota, Amorio, Natural
- 667 cases
- CASARENA: Single Vineyard Owen’s Cabernet Sauvignon, Single Vineyard Naoki’s Malbec, Estate Cabernet Sauvignon
- 103 cases
- AREYNA: Malbec, Cabernet Sauvignon & Gift Pack (1 bottle Cab, 1 bottle Malbec, 1 bottle Torrontes in custom box)
- 192 cases
- BOYA: Pinot Noir, Sauvignon Blanc, Rose
- 272 cases
- CASA SILVA: Carmenere Los Lingues, Cabernet Sauvignon, Carmenere Cuvee
- 140 cases
- TOZAI: Snow Maiden, Living Jewel, Well of Wisdom, Typhoon, Blossom of Peace, NEW Night Swim cans
- 2,194 cases
- Boutique Sakes:
- BUSHIDO: Bushido Cans
- KANBARA: Bride of the Fox
- RIHAKU: Wandering Poet
- 1,652 cases (Bushido, Kanbara, and Rihaku combined)
Programs, Tools & Incentives
Supplier/Winemaker FL Market Visits:
- LUCA/LA POSTA (Sept 4-5)
- CASARENA (Oct 3-4)
- BOYA/AMAYNA (Oct 1-5)
Special Pricing
- BOYA BTG/QD RETAIL $9.00 net bottle; Buy 1cs get 1cs for High Profile New Accts (limited availability)
- LA POSTA QD or HOT BTG $9.00 net bottle; Buy 1cs get 1cs for High Profile New Accts (limited availability)
- LUCA MALBEC $21.00 net bottle BTG/QD; Buy 1cs get 1cs for High Profile New Accts (limited availability)
- LUCA PARAJE ALTAMIRA MALBEC (on premise only) $15.00 net bottle BTG
- AREYNA MB & CS & GIFT PK $7.50 net bottle BTG or $7.00 QD; Buy 5cs mix/match, get 1cs @ $5.00 Case Cost
- CASARENA SINGLE VINEYARDS: $18.50 net bottle promo
- TOZAI (all items/sizes): Special introductory promo pricing for enhanced margin (opening PO’s/90-day promo ONLY)
- BUSHIDO CANS: $3.60 per can Intro promo price (30-day max)
Retail Incentives:
- FSM’s: CASA SILVA
- SEPT ONLY: SELL 6 BOTTLE PLACEMENTS, RECEIVE $15.00 (90 days unsold)
- SALES REPS: TOZAI SNOW MAIDEN & BLOSSOM OF PEACE
- OCT-NOV: $100 PER CONSUMER TASTING CONDUCTED (Minimum 2cs sold/2-hour minimum)
- FSM’s: TOZAI SNOW MAIDEN & BLOSSOM OF PEACE
- OCT-NOV: SELL 6 BOTTLE PLACEMENTS, RECEIVE $15.00 (90 days unsold)
- AREA MGRS: LA POSTA & AREYNA
- OCT-NOV: SELL MINIMUM 15 CASES, RECEIVE $10 PER CASE
- Need to Program something further on Boya and a Kicker if they hit the Goal
H&R Incentives:
- SALES REPS: CASA SILVA
- SEPT ONLY: SELL 6 BOTTLE PLACEMENTS, RECEIVE $15.00 (90 days unsold)
- SALES REPS: LUCA/LA POSTA/TIKAL
- OCT-NOV SELL $10.00 per Case sold (must achieve GTM Goal or 15% over LY)
- DIVISION MANAGERS: "Welcome to Miami” Bucket Program:
- SEPT-OCT-NOV
- Bucket 1: LUCA/LA POSTA
- Bucket 2: TIKAL/AREYNA/CASARENA
- Bucket 3: CASA SILVA/BOYA
- Bucket 4: TOZAI/BUSHIDO
- To qualify: Min 3 of 4 case bucket goals must be achieved as well as Total case bucket (tracker built with On-Premise Case Goals by Bucket)
- Division Manager receives trip for two to Miami Beach – 2-Night hotel stay, dinner, hotel spend included
- SEPT-OCT-NOV
VC Sales Tools
Contact Fabian or Jess for for more info, POS, or custom requests.
Fabian Quintero | SE Regional Sales Manager | fabian@vineconnections.com | 954.588.8223
Jessica Leirer | FL Field Sales Manager | jessica@vineconnections.com | 303.885.7107
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$2.00 IRC’s for La Posta, Boya, Areyna enough cover 300+ cases, 160+ cases, 160+ cases
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Retail Portfolio booklets listing all tools
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Ask us about Demo Budgets for Regional Chains & Top Independent Retail accounts
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POS – shelf talkers, back cards – Vine Connections can help manage and create.
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H&R Tools including napkin inserts and flight cards. VC will help create and manage.
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Tech Sheets, Bottle Shots, and Shelf Talkers are available for each SKU on VineConnections.com.
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Infographics and Maps – all downloaded on Mobility and on VC Website
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Bushido POS & Swag for new Can Accounts – Coasters, Glassware, Wireframe, Koozies and Happy Hour ice buckets available upon request.
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Tozai Tote Bags (upon request), Cocktail recipes (Blossom of Peace, Bushido, and More) Tozai Posters, Tozai Cheese Pairings